GFI Hospitality

In 2016, The Carlton Hotel was purchased by an affiliate of GFI Hospitality.

Opened June 2017, the James New York - NoMad is centrally located at 29th Street and Madison Avenue, and will be the ultimate urban retreat, a perfect home base from which guests can explore the city. The property is minutes away from Madison Square Park, Gramercy Park, and the Flatiron District. Standing as a 12-story testament to the beauty of Beaux-Art Architecture, each of the 360-rooms, including 28 suites, will serve as a private sanctuary styled and appointed with today's traveler in mind and artfully curated with design elements reminiscent of global nomads accumulating eclectic treasures along their journeys.

With a nod to the rich history of the neighborhood as the birthplace of the iconic “Manhattan” cocktail and the stunning beaux-arts style building that originally opened as the historic landmarked “Hotel Seville” in 1904, The Seville cocktail lounge is a new concept by LDV Hospitality finding a perfect home at The James New York – NoMad. An evolution of the prohibition-themed speakeasy suite in the former hotel, The Seville is a fully realized social cocktail lounge curated to serve as an intimate, stylish hideaway in the traditions of prohibition-era NoMad, which was home to many famed speakeasies. The Seville’s tucked away, underground space will offer a curated music program and classic cocktails with a twist.

Scarpetta’s move to the NoMad area sees the signature restaurant concept that first launched in New York’s Meatpacking District evolve in the beautifully designed space with exciting enhancements including an expansive bar and café as well as an expanded menu of seasonal, gourmet Italian fare.

The James offers an array of boutique hotel rooms including Queen and King Deluxe guestrooms, King Jimmy Suites, and King James Suites. Acclaimed designer Thomas Juul-Hansen designed each room as a private sanctuary featuring locally crafted and custom designed furnishings conveying an eclectic and collected residential feel. The materiality of the guestrooms, from the intricately grated brass minibars to the hand-carved marble bathroom vanities emanates a luxurious modernity. The transformed lobby includes a rich palate of warm fabrics, conveying an approachable and comfortable refuge for guests and visitors alike. 

Accommodations include unique touches and amenities, such as dream interpretation books, yoga mats and meditation cushions, which guests can use with the in-room Four Bodies Wellness program offerings and eco-friendly Appelles bath amenities. Other in-room features include a curated pantry with a selection of local wines, spirits, and snacks, and as always, complimentary Wi-Fi. Guests have 24-hour access to the fitness center, which features state-of-the art equipment such as the extremely popular Peloton bikes. For in-room dining, guests can order breakfast, lunch or dinner from the menu curated and served by LDV Hospitality, ranging from health-conscious offerings such as the James Veggie Burger or a Chia Seed Parfait to more indulgent items like the Cinnamon-Challah French Toast or on-the-go items like an Energy Smoothie.